Unbroken Essay Essay Example

Whole Essay Paper Whole Essay Unbroken is a verifiable book composed by Laura Hildebrand. Solid is about Lieu Simpering, an Italian American that lives in Torrance, California, destined to be an Olympic miler and bombardier of the flying corps. He was conceived in January 26, 1 917, at 5 years of age, Lieu would smoke cigarettes while strolling to kindergarten, and at 8 years of age he would begin drinking. He had an extremely problematic adolescence; he would take around his neighborhood and would eat whatever was consumable. He would be harassed in light of the fact that he was a little child hen his father showed him how to battle in this way, at that point he began starting quarrel yet he generally respected his more established sibling Pete. One day when Lieu was discovered sneaking individuals in to a ball game by utilizing his home key (he discovered theres a 1/50 possibility of a fitting a key to any bolt), was later nearly suspended by the head and was not, at this point ready to take an interest in any game or school movement. Pete asked to the rule to let Lieu take an interest in a game wherein later Pete persuaded Lieu to join track and discovered he was acceptable at running yet Lieu didnt like running in this way, he did it for the adulation. Pete began instructing Lieu and he initiated to break records and earned the epithet Torrance Tornado. Lieu partook in an Olympic 5000 qualifier and lost however notwithstanding the misfortune he got welcome to the last of the Olympic in NY. He had the option to contend in the Berlin Olympics of 1936 despite the fact that he put in second spot in the finals in a completion so close, Lieu later stated, you couldnt put a hair be;men us. We will compose a custom paper test on Unbroken Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Unbroken Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Unbroken Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer While missing seventh spot he intrigues the crowd and meets Hitler who says, Ah, youre the kid with the quick completion. What was so noteworthy was his sat lap which broke record his last time, 14:46. 8, was by a wide margin the quickest 5000 run by any American in 1 936, right around 12 seconds quicker than Lashs best for the year. Lieu got in a tough situation with the Nazis when he needed to accept the Nazi banner as a keepsake and later answered that he needed a gift of the cheerful time he had in delightful Germany so they let him proceed to let him take the banner. At the point when the press needed to catch wind of Louses experience he had 2 adaptations of how he got the banner in one form, Hitler himself had permitted him to keep the banner. In another, Lieu had hidden the banner so cunningly that it was rarely found. He had done everything, went the story, to win the core of a young lady. After the Olympics were done the Olympic Village was changed into a military sleeping shelter. Returning from the Olympics Lieu went to the University of Southern California, warming up to Jimmie Assai, who was later discovered as a Japanese government operative/war criminal whose endeavors to go as an understudy were obviously an intricate stratagem. Lieu was anticipating the following Olympics yet was later dropped due to World War II. In 1941, Lieu joined the Army Corps, yet drops out later on. Be that as it may, Lieu doesnt read the papers Of acquiescence from the Air corps to discover later in the wake of marking he had consented to rejoin them so he turned into a bombardier. Mites aircrew was comprised of Phillips, brief co-pilot net, Simpering, Mitchell, Douglas, Pillsbury, Clansman, Monster, Lambert, and Brooked. They were an exceptionally skilled team and their first strategic was likewise fruitful was on Wake Atoll. After the skirmish of Naira, a portion of the men endure an assault on their base on Funfair. Their first plane was called superman however was later unfit to work after contact by around zeros where 2 crew members kicked the bucket from seeping in the skull and another from being shot. Their plane after Superman was Green Hornet which wasnt airworthy, had new group individuals and had motor disappointments more than 200 miles from base and made them crash and accordingly just Lieu, Mac, and Phil endure. They floated in the Pacific Ocean for 46 days. The main day Mac froze and ate the entirety of the food proportions. They made due on the winged animals to use as snare and now and then food when they didnt get any pilot fish. When kicking the bucket of thirst Lieu appealed to god and guaranteed, If god would extinguish their thirst, he promised, hed devote his life to him. Downpour would fall the following day. Before arriving at land Mac kicked the bucket and the Japanese Ana caught them. The Japanese didnt advise America regarding the catch of Lieu. They let Lieu and Phillip recuperate in an emergency clinic then they Were moved to a detainee camp where they thought they would be executed. Since Lieu was a well known Olympic sprinter, he was given brutal treatment by the gatekeepers. He was sent to a camp in Tokyo where he got custom treatment from Mouthier Wattage a. K. A The Bird. A Japanese disseminator needed to utilize Lieu to make expert Japanese communicates to America at that point was rebuffed for can't. The men were totally cut off from updates on the war until the gatekeepers let them go when the war was finished. Lieu was sent to a medical clinic to acknowledge later that he could never run again. At the point when Lieu at last got back home their family were happy to see their once little Lieu was well alive however didn't know about his OPTS until during a homecoming he began having flashbacks and spit at any individual that looked Japanese. He had bad dreams when the Bird was beating him. In the wake of meeting Cynthia for about fourteen days he chose to approach her for marriage. Lieu turned into a hard consumer and tragically Cynthia needed a separation. Cynthia has a strict arousing and chooses to not document a separation in the wake of meeting Billy Graham. Cynthia figured out how to persuade Lieu to go to a Billy Grahams lesson. Lieu recollects the day with Phillip where he vows to god, in the event that he spared them, he would serve god until the end of time. Lieu quits drinking, quits having bad dreams, pardons The Bird, began giving talks and showing up to tell his undertakings.

SOPA and PIPA Essay Example | Topics and Well Written Essays - 250 words

SOPA and PIPA - Essay Example egislation increasingly worthy to the innovation network, content ventures ought to have planned the enactment so as to not raise worries about its capacity to control legal action. Content enterprises ought to likewise have guaranteed that the enactment doesn't take steps to upset the basic design of the Internet particularly in light of the fact that the enactment would expel a whole area. These enterprises would have made the enactment progressively satisfactory to the innovation network by permitting focused on destinations additional time (than five days) to present their interests. This would give them sufficient opportunity to safeguard themselves before losing the site and income (Blakeney 45). The cash that robbery gives innovation organizations is a great deal and this will make it hard for the innovation network to help controls on theft. Numerous web clients like the comfort with which they can get a few materials from theft locales and that is the reason they wouldn't fret paying a great many cash so as to continue getting to those materials. Innovation organizations rake in tons of cash from promoting systems that advertise robbery materials. They will likewise dismiss robbery checks since they rake in tons of cash from giving connects to destinations that run theft business (Blakeney

Strategic Framework Understanding Blue Ocean Strategy

Strategic Framework Understanding Blue Ocean Strategy © Shutterstock.com | VAZZENIn this article, we will look at 1) what is a blue ocean strategy? 2) understanding the blue ocean strategy, 3) how to apply the blue ocean strategy to your business, and 4) examples.WHAT IS THE BLUE OCEAN STRATEGYThe term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant (2005).The authors present the idea of a business being able to operate in a league of its own, without intense competition. The company is able to set its own pace to create, sell and profit from unique products and services in high potential new markets. The blue ocean is taken as a metaphor to represent these industries that may offer greater opportunity or higher profit potential. This is the goal of any blue ocean strategy, to search for and gain uncontested market space instead of engaging in traditional competition. © Flickr | Sacha ChuaUNDERSTANDING BLUE OCEAN STRATEGYThe authors use the terms blue oceans and red oceans to describe the entire market universe.Red Oceans ExplainedThe authors describe red oceans as the existing industries in a known market space. Companies face cutthroat competition within defined and accepted industry boundaries. The rules of this competition are known by all parties involved and the aim is to beat the competition in order to acquire a greater share of the market. Red oceans become crowded, reducing the potential for profits and growth and turning products into commodities. The term red oceans comes from the idea that the terrible competition turns the ocean bloody.Blue Oceans ExplainedOn the other hand, a blue ocean is a metaphor for those industries that may not exist or are not known about. This unknown space is not tainted with competition and demand has to be created here and not fought over. The opportunity for growth and profitability is ample and rapid. The rules of competition and operation have yet to be clearly defined and this renders competition irrelevant. So, in other words the blue ocean is a wider, deeper and unexplored market space with untapped potential.Blue Oceans vs. Red OceansThe authors Kim and Mauborgne present the arguments that red oceans strategies though necessary, are not enough to sustain high performance. Instead, for a company to achieve long term success, there need to be steps taken beyond the traditional red ocean strategy. For this to happen, companies need to go beyond competing with each other to take hold of new profit and growth opportunities that can be used to create blue oceans for their business.The red ocean strategy takes a structuralist view of the market where all parties accept predefined structures within an industry and continue to compete within these. To sustain this competition, companies focus on building advantages over their competition. All gains are at the loss of another company and wealth is captured and redistributed instead of being created. As a result, wealth becomes increasingly limited.The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. The structure can be created or recreated by the steps taken by players in the market. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand side. Value innovation takes precedence over competing blindly with a simultaneous focus on differentiation and cost effectiveness. An emphasis on the demand side of the market leads to further wealth creation with high potential for payoffs.HistoryIn 2005, W. Chan Kim and Renee Mauborgne published their book titled the Blue Ocean Strategy. The two are professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Using a study of 150 strategic moves over a period of more than a hundred years and in thirty in dustries, the two posit that the key to success is not a constant battle with the competition but instead the creation of blue oceans in uncontested market space.According to Kim and Mauborgne, the move to blue oceans helps create a leap in value for the company, its employees and its customers as well as identifying new demand and making the need for competition irrelevant. A key aspect of the Blue Ocean Strategy is the concept of value innovation which as originally presented by the two authors in the 1997 article Value Innovation The Strategic Logic of High Growth (HBR 75: 103-112). This concept is the simultaneous pursuit of both differentiation and low cost, which in turns results in value for all parties involved, including the company and the customer.Along with the theory, the book presents tools and frameworks to help an organization create and capture blue oceans in a systematic manner.LimitationsThough the theory and its tools and frameworks provide value input to the st rategic process, there are some risks associated with taking the strategy too far:Ignoring Competition As the strategy advises, the main idea is to create and uncontested market space to make competition irrelevant. Though sound advice in practice this may put managers at risk for ignoring relevant competition. Many managers and entrepreneurs already believe their product to be unique and above the other there may be substitutes or alternates meeting the same need.Drifting too Far Another risk is for a company to get too carried away in their out of the box thinking and forget their own strengths, beliefs and mission. This may led them to drift too far from their core strengths, risking failure.Reinventing the Wheel Many of the tools in the repertoire of the blue ocean strategy encourage a company to benchmark against the dominant players in an industry. This thinking may lead a company to overlook the less dominant but more promising and emerging players who can grow to become a challenge. An uncontested market created based on such an analysis may already be populated by other small fish.Not finding any Fish One more potential risk is that on reaching a blue ocean, a company realizes that it was vacant for a reason. There may simply not be a market viable enough to sustain the company long term. The strategy assumes marketing success of value innovation. However, this may not be achievable by a company and they may not be able to harness the nascent blue ocean.HOW TO APPLY BLUE OCEAN STRATEGY TO YOUR BUSINESSThe Blue Ocean Strategy book itself offers a variety of tools and frameworks for a company to be able to systematically achieve blue ocean success. We will look at two of these briefly along with some practical use tips.The Blue Ocean Strategy Tools â€" Strategy CanvasThis tool serves as both a diagnostic aid and an action framework for creating blue ocean strategies. On a graph, the horizontal axis depicts a range of factors that a company competes on while the vertical axis shows the offering level received by the buyers. The tool is used to:Understand and analyze the current situation in the market space and understand what factors are a basis for competition and investmentInitiate action by refocusing on alternatives rather than competitors and on noncustomers from customers.The Blue Ocean Strategy Tools â€" Four Actions FrameworkThe four actions framework is used to add new values to the strategic canvas value curve. The four actions taken here are:Create Here, the idea is to create new industry factors that can generate value and anew market and were not offered before.Reduce Here, the idea is to reduce any of those factors which were nothing more than a consequence of the competition between industry players to differentiate themselves.Eliminate In this step, the idea is to identify those factors which have been the basis of industry competition for a long time.Raise Finally, the idea is to identify those factors tha t need to be raised above where they are in the industry at present.Practical Use TipsOne way to approach the Blue Ocean Strategy is to consider it as a process innovation. To be able to provide customers with value innovations (both differentiation and low cost), a company needs to approach process innovation in a new way. From this process perspective, there are six important steps to using the Blue Ocean Strategy.Reconstruct Market Boundaries In order to consider the industry from a new perspective and challenge existing boundaries, a company can begin by asking itself where the process start for the customer and where does it end. This can help lead the way to expanded value chains as well as completely new markets.Focus on the Big Picture Instead of getting caught up in numbers and statistics, the company needs to keep an eye on the overall big picture. There is always danger of getting lost in data and missing the direction the company is headed towards. The focus should rem ain on what the customers really need and how this can be provided successfully.Reach Beyond Existing Demand A normal business practice is to keep a focus on current customers and a consequent focus on greater market segmentation. The true growth potential is beyond these existing customers to where potential future customers are. To achieve a blue ocean, this is where the company needs to keep its focus.Get the Strategic Sequence Right The sequence in which all strategic plans are to be executed needs to be lined correctly to offer maximum value to the customers. All the experiences that a buyer has to go through need to be laid out in the right order and executed in this same order. The idea is to keep the customer experience in mind as the true process.Overcome Key Organizational Hurdles Any internal organizational struggles and issues should be resolved in order to successfully implement any strategy you have chosen. A lack of team work and a focus on individual departmental thinking will only create further hurdles. Process gaps between departments should be bridged as soon as possible.Build Execution into Strategy The key to long term success is to make great customer experiences your core business. This means the implementation of the blue ocean strategy should be built into the organization’s ongoing processes. The employees must be encouraged to always think creatively and given the empowerment to bring improvements where needed.EXAMPLESCirque Du SoleilThe Company Cirque du Soleil or Circus of the Sun is the largest theatrical producer in the world. The Canadian entertainment company is based in Montreal, Quebec, Canada. It was created in 1984 by Guy Laliberté  and  Gilles Ste-Croix, two former street performers. The company’s theatrical and character-driven focus as well as the absence of traditional performing animals helped it create a new genre of a contemporary circus.The Product Every show within the company’s repertoire is a synthesi s of different circus styles from around the globe but with a unique central theme and a storyline. There is continuous live music with performers handling changes in props themselves. The circus has conducted shows in over 271 countries on all continents except Antarctica through the 1990s and 2000s. The company has an estimated annual revenue of over US$810 million and employs over 4000 people from over 40 countries.Cirque du Soleil and the Blue Ocean Strategy One example of the blue ocean strategy that is given by the authors themselves in their book is the Cirque du Soleil and its amazing success. The reinvention of the circus model allowed the company to bring in more revenue than its more traditional counterparts such as the Ringling Brothers and Barnum Bailey managed to in over a century.According to Kim and Mauborgne,Cirque did not make its money by competing within the confines of the existing industry or by stealing customers from Ringling and the others. Instead, it crea ted uncontested market space that made the competition irrelevant. It pulled in a whole new group of customers who were traditionally noncustomers of the industry â€" adults and corporate clients who had turned to theater, opera or ballet and were, therefore, prepared to pay several times more than the price of a conventional circus ticket for an unprecedented entertainment experience.Essentially, the founders eliminated those elements of the circus that created low value with the customer but high cost. These included the costly three ring method and the use of trained animals. Instead, customers are treated to a sophisticated theatrical production with a unique storyline and characters. Thus, the company managed to put together the most valued elements of the theatre and the circus and created a new genre that neither the theatre nor the circus can properly compete with.Nintendo WiiThe CompanyThe Wii was released by Nintendo in November 2006 and is a home video game console and th e first of its kind. The console competes with Microsoft’s Xbox 360 and Sony’s Playstation 3. With its unique features, the console apparently appeals to a wider demographic than its competitors and as of 2012, led sales worldwide in its generation.The ProductThrough the Wii, Nintendo brought the Wii Remote Controller into the market. This is a small hand held device that is pointed to the TV and detects movement in 3D. The console could also receive messages and updates from the internet through the WiiConnect24, though the feature is now defunct.Nintendo and the Blue Ocean StrategyNintendo had been around for many years in the video gaming market and it was difficult to predict its eventual rise to the top most innovative companies as it did in the Business Week/BCG ranking in 2008. This ranking placed Nintendo in the same category as Apple and Google. Nintendo managed to achieve this by its identification of an untapped market of potential casual gamers, those who had never c onsidered gaming as an area of interest. Before then, console and game makers had solely focused their efforts on the hard-core gaming consumers.The console redesign and the simplification of the entire gaming process allowed the company to bring on board an entirely new segment of casual gamers of all ages who enjoyed the social experience of gaming with their families. This included younger and older players as well as women as new customer groups. Image credit:  Flickr | Sacha Chua under Attribution-ShareAlike 2.0 Generic.

Strategic Framework Understanding Blue Ocean Strategy

Strategic Framework Understanding Blue Ocean Strategy © Shutterstock.com | VAZZENIn this article, we will look at 1) what is a blue ocean strategy? 2) understanding the blue ocean strategy, 3) how to apply the blue ocean strategy to your business, and 4) examples.WHAT IS THE BLUE OCEAN STRATEGYThe term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant (2005).The authors present the idea of a business being able to operate in a league of its own, without intense competition. The company is able to set its own pace to create, sell and profit from unique products and services in high potential new markets. The blue ocean is taken as a metaphor to represent these industries that may offer greater opportunity or higher profit potential. This is the goal of any blue ocean strategy, to search for and gain uncontested market space instead of engaging in traditional competition. © Flickr | Sacha ChuaUNDERSTANDING BLUE OCEAN STRATEGYThe authors use the terms blue oceans and red oceans to describe the entire market universe.Red Oceans ExplainedThe authors describe red oceans as the existing industries in a known market space. Companies face cutthroat competition within defined and accepted industry boundaries. The rules of this competition are known by all parties involved and the aim is to beat the competition in order to acquire a greater share of the market. Red oceans become crowded, reducing the potential for profits and growth and turning products into commodities. The term red oceans comes from the idea that the terrible competition turns the ocean bloody.Blue Oceans ExplainedOn the other hand, a blue ocean is a metaphor for those industries that may not exist or are not known about. This unknown space is not tainted with competition and demand has to be created here and not fought over. The opportunity for growth and profitability is ample and rapid. The rules of competition and operation have yet to be clearly defined and this renders competition irrelevant. So, in other words the blue ocean is a wider, deeper and unexplored market space with untapped potential.Blue Oceans vs. Red OceansThe authors Kim and Mauborgne present the arguments that red oceans strategies though necessary, are not enough to sustain high performance. Instead, for a company to achieve long term success, there need to be steps taken beyond the traditional red ocean strategy. For this to happen, companies need to go beyond competing with each other to take hold of new profit and growth opportunities that can be used to create blue oceans for their business.The red ocean strategy takes a structuralist view of the market where all parties accept predefined structures within an industry and continue to compete within these. To sustain this competition, companies focus on building advantages over their competition. All gains are at the loss of another company and wealth is captured and redistributed instead of being created. As a result, wealth becomes increasingly limited.The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. The structure can be created or recreated by the steps taken by players in the market. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand side. Value innovation takes precedence over competing blindly with a simultaneous focus on differentiation and cost effectiveness. An emphasis on the demand side of the market leads to further wealth creation with high potential for payoffs.HistoryIn 2005, W. Chan Kim and Renee Mauborgne published their book titled the Blue Ocean Strategy. The two are professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Using a study of 150 strategic moves over a period of more than a hundred years and in thirty in dustries, the two posit that the key to success is not a constant battle with the competition but instead the creation of blue oceans in uncontested market space.According to Kim and Mauborgne, the move to blue oceans helps create a leap in value for the company, its employees and its customers as well as identifying new demand and making the need for competition irrelevant. A key aspect of the Blue Ocean Strategy is the concept of value innovation which as originally presented by the two authors in the 1997 article Value Innovation The Strategic Logic of High Growth (HBR 75: 103-112). This concept is the simultaneous pursuit of both differentiation and low cost, which in turns results in value for all parties involved, including the company and the customer.Along with the theory, the book presents tools and frameworks to help an organization create and capture blue oceans in a systematic manner.LimitationsThough the theory and its tools and frameworks provide value input to the st rategic process, there are some risks associated with taking the strategy too far:Ignoring Competition As the strategy advises, the main idea is to create and uncontested market space to make competition irrelevant. Though sound advice in practice this may put managers at risk for ignoring relevant competition. Many managers and entrepreneurs already believe their product to be unique and above the other there may be substitutes or alternates meeting the same need.Drifting too Far Another risk is for a company to get too carried away in their out of the box thinking and forget their own strengths, beliefs and mission. This may led them to drift too far from their core strengths, risking failure.Reinventing the Wheel Many of the tools in the repertoire of the blue ocean strategy encourage a company to benchmark against the dominant players in an industry. This thinking may lead a company to overlook the less dominant but more promising and emerging players who can grow to become a challenge. An uncontested market created based on such an analysis may already be populated by other small fish.Not finding any Fish One more potential risk is that on reaching a blue ocean, a company realizes that it was vacant for a reason. There may simply not be a market viable enough to sustain the company long term. The strategy assumes marketing success of value innovation. However, this may not be achievable by a company and they may not be able to harness the nascent blue ocean.HOW TO APPLY BLUE OCEAN STRATEGY TO YOUR BUSINESSThe Blue Ocean Strategy book itself offers a variety of tools and frameworks for a company to be able to systematically achieve blue ocean success. We will look at two of these briefly along with some practical use tips.The Blue Ocean Strategy Tools â€" Strategy CanvasThis tool serves as both a diagnostic aid and an action framework for creating blue ocean strategies. On a graph, the horizontal axis depicts a range of factors that a company competes on while the vertical axis shows the offering level received by the buyers. The tool is used to:Understand and analyze the current situation in the market space and understand what factors are a basis for competition and investmentInitiate action by refocusing on alternatives rather than competitors and on noncustomers from customers.The Blue Ocean Strategy Tools â€" Four Actions FrameworkThe four actions framework is used to add new values to the strategic canvas value curve. The four actions taken here are:Create Here, the idea is to create new industry factors that can generate value and anew market and were not offered before.Reduce Here, the idea is to reduce any of those factors which were nothing more than a consequence of the competition between industry players to differentiate themselves.Eliminate In this step, the idea is to identify those factors which have been the basis of industry competition for a long time.Raise Finally, the idea is to identify those factors tha t need to be raised above where they are in the industry at present.Practical Use TipsOne way to approach the Blue Ocean Strategy is to consider it as a process innovation. To be able to provide customers with value innovations (both differentiation and low cost), a company needs to approach process innovation in a new way. From this process perspective, there are six important steps to using the Blue Ocean Strategy.Reconstruct Market Boundaries In order to consider the industry from a new perspective and challenge existing boundaries, a company can begin by asking itself where the process start for the customer and where does it end. This can help lead the way to expanded value chains as well as completely new markets.Focus on the Big Picture Instead of getting caught up in numbers and statistics, the company needs to keep an eye on the overall big picture. There is always danger of getting lost in data and missing the direction the company is headed towards. The focus should rem ain on what the customers really need and how this can be provided successfully.Reach Beyond Existing Demand A normal business practice is to keep a focus on current customers and a consequent focus on greater market segmentation. The true growth potential is beyond these existing customers to where potential future customers are. To achieve a blue ocean, this is where the company needs to keep its focus.Get the Strategic Sequence Right The sequence in which all strategic plans are to be executed needs to be lined correctly to offer maximum value to the customers. All the experiences that a buyer has to go through need to be laid out in the right order and executed in this same order. The idea is to keep the customer experience in mind as the true process.Overcome Key Organizational Hurdles Any internal organizational struggles and issues should be resolved in order to successfully implement any strategy you have chosen. A lack of team work and a focus on individual departmental thinking will only create further hurdles. Process gaps between departments should be bridged as soon as possible.Build Execution into Strategy The key to long term success is to make great customer experiences your core business. This means the implementation of the blue ocean strategy should be built into the organization’s ongoing processes. The employees must be encouraged to always think creatively and given the empowerment to bring improvements where needed.EXAMPLESCirque Du SoleilThe Company Cirque du Soleil or Circus of the Sun is the largest theatrical producer in the world. The Canadian entertainment company is based in Montreal, Quebec, Canada. It was created in 1984 by Guy Laliberté  and  Gilles Ste-Croix, two former street performers. The company’s theatrical and character-driven focus as well as the absence of traditional performing animals helped it create a new genre of a contemporary circus.The Product Every show within the company’s repertoire is a synthesi s of different circus styles from around the globe but with a unique central theme and a storyline. There is continuous live music with performers handling changes in props themselves. The circus has conducted shows in over 271 countries on all continents except Antarctica through the 1990s and 2000s. The company has an estimated annual revenue of over US$810 million and employs over 4000 people from over 40 countries.Cirque du Soleil and the Blue Ocean Strategy One example of the blue ocean strategy that is given by the authors themselves in their book is the Cirque du Soleil and its amazing success. The reinvention of the circus model allowed the company to bring in more revenue than its more traditional counterparts such as the Ringling Brothers and Barnum Bailey managed to in over a century.According to Kim and Mauborgne,Cirque did not make its money by competing within the confines of the existing industry or by stealing customers from Ringling and the others. Instead, it crea ted uncontested market space that made the competition irrelevant. It pulled in a whole new group of customers who were traditionally noncustomers of the industry â€" adults and corporate clients who had turned to theater, opera or ballet and were, therefore, prepared to pay several times more than the price of a conventional circus ticket for an unprecedented entertainment experience.Essentially, the founders eliminated those elements of the circus that created low value with the customer but high cost. These included the costly three ring method and the use of trained animals. Instead, customers are treated to a sophisticated theatrical production with a unique storyline and characters. Thus, the company managed to put together the most valued elements of the theatre and the circus and created a new genre that neither the theatre nor the circus can properly compete with.Nintendo WiiThe CompanyThe Wii was released by Nintendo in November 2006 and is a home video game console and th e first of its kind. The console competes with Microsoft’s Xbox 360 and Sony’s Playstation 3. With its unique features, the console apparently appeals to a wider demographic than its competitors and as of 2012, led sales worldwide in its generation.The ProductThrough the Wii, Nintendo brought the Wii Remote Controller into the market. This is a small hand held device that is pointed to the TV and detects movement in 3D. The console could also receive messages and updates from the internet through the WiiConnect24, though the feature is now defunct.Nintendo and the Blue Ocean StrategyNintendo had been around for many years in the video gaming market and it was difficult to predict its eventual rise to the top most innovative companies as it did in the Business Week/BCG ranking in 2008. This ranking placed Nintendo in the same category as Apple and Google. Nintendo managed to achieve this by its identification of an untapped market of potential casual gamers, those who had never c onsidered gaming as an area of interest. Before then, console and game makers had solely focused their efforts on the hard-core gaming consumers.The console redesign and the simplification of the entire gaming process allowed the company to bring on board an entirely new segment of casual gamers of all ages who enjoyed the social experience of gaming with their families. This included younger and older players as well as women as new customer groups. Image credit:  Flickr | Sacha Chua under Attribution-ShareAlike 2.0 Generic.

Comparing Germany s Education System - 859 Words

In comparing and contrasting Germany’s Education System to the U.S Education System, one would find both similarities and differences; however, one enormous difference is that tuition is free to the students in the Germany’s Public School System and higher educational institutions (Flippo, 1996). More importantly, Parks (2014) explained, that if an American wanted to be educated in Germany, the tuition would be free, but in order to obtain a bachelor’s degree in Germany, the American student would have to be knowledgeable enough to comprehend the German language, and having an equivalent educational background of a German Abitur ( e.g., university entry qualification) is required. To the American, this could be equal to the Advance Placement courses in the U.S. Based on research, Germany does not claim to have a â€Å"community college system† as do the U.S. (S. Caison personal communication, June 25, 2015). Nevertheless, the counterpart would be that of a German Facshule (e.g. technical) type college that focuses on Applied Science Degrees. It is different from the Germany’s traditional universities, because of its practical application that is parallel to the U.S. Applied Associate Science Degree Program in the community college’s system (S. Caison personal communication, June 25, 2015). Moreover, in some German States, thirteen years are incorporated in the public schools that is an alternative to the twelves years that is normally implemented. In addition to that,Show MoreRelatedThe Social Welfare And Import Trade Of Britain And China1322 Words   |  6 Pagesthe harmonious development of society by continuously improving the country s social welfare system, solving the problem of living in certain groups. China and UK are import and export trading powers, and in terms of social welfare there is a huge difference, Britain has a relatively sound social welfare system, however, because of China s large population and it is in the development stage of the social welfare system has many shortcomings. This essay will compare the Social Welfare and the importRead MoreSimilarities And Similarities Of Police Training And Policy During The United States And Other Countries1349 Words   |  6 Pagespeace. Many question the system as a whole, and the training police officers receive, as well as their mental health. 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Review Of Jane Eyre - 764 Words

Jane. That’s all he could think about. With her long brown hair and fair, pale skin. Eyes dark as night, smile bright as day. He crouched down in a fetal position, hands wrapped around her still, cold body. His eyelids covering his dull, grey eyes, forehead lay against the old wooden floor. â€Å"You look so beautiful sweetheart. Like always.† Voice scratchy and tired, cheek pressed against her lifeless face. She was his life, his soul. His mind so full of her, he had forgotten his own name. For he had loved the way it rolled off her tongue. â€Å"William†¦Ã¢â‚¬  The way she would smile after calling for him. Spending his days reminiscing about her long, strawberry-blonde hair that now appeared a rufous, copper color. Midnight eyes that stared†¦show more content†¦But what really went on in that dark, unwelcoming fortress, most seem to question. For if what was happening were to be revealed, the town would cower in fear and flee. Madness. This is what has taken over my life. The full moon enveloping me with it’s cold rays, taunting me. She loved the moon, how its rays would cover her hour-glass like body, illuminating her once strawberry-blonde hair. For it was the moon that had taken her away from me, ripping her out of my reach. Stealing her soul. Her beautiful, warm soul. My eyebrows knit together, lips grimacing at the sudden thought. My rough fingers pulled at the ends of my lifeless hair. I must bring her back, bring her back. â€Å"William,† A voice echoed. My head shot up at the voice. So soft...so gentle. I rose my head, tired eyes scanning the vacant room. â€Å"Jane, is that you my love,† I called out. No answer. Letting out a deep sigh, I picked myself up, my tall frail figure barely able to stand. Then I heard it again. â€Å"William†¦Ã¢â‚¬  My body turned towards the voice. My eyes met with my reflection’s, placing my hands on the sides of my face, I stared in dismay. For that’s when I saw her, lustering, midnight orbs staring into mine. Her plump lips curved into a smile, nodding at what seemed to be my helpless state. Her hand rested on my shoulder. Turning to meet her eyes I could not see, for she was a mere reflection. â€Å"Please William,† she whispered against my ear. Shivers traveled through my body. I

Analysis of Achebes Impartiality in Chinua Achebes...

Achebes Impartiality In Things Fall Apart Knowledge of Africa and the inhabitants of the massive continent were often portrayed as barbaric beasts by the first missionaries to enter the land. Because of skewed writings by European missionary workers, a picture was painted for their readership of a savage Africa saved only by the benevolent, civilized western influence. Achebe successfully attempts to redirect this attitude. Achebe educationally has the means to convey a different perspective, an advantage most other individuals of his culture lack. In his novel Things Fall Apart, rather than glorifying the Ibo culture, or even offering a new view, Achebe acts as a pipeline for information to flow freely without partiality.†¦show more content†¦The accumulation of a congregation was a slow process. Mr. Kiaga, the interpreter in charge of the congregation, was firm and it was this trait that saved the young church (157, Ach). His strong faith and new beliefs were inspirational to those clansmen that had ever ques tioned the Ibo practices. Mr. Brown, a white missionary, was characterized as respected even by the clan (178, Ach). Mr. Brown was even offered a gift by one of the neighboring villages, which was a sign of his dignity and rank (179, Ach). He did not simply preach his ideas, but educated himself in the tribes culture through conversations with the clansmen. Mr. Brown opened a school and hospital in Umofia. And it was not long before the people began to say that the white mans medicine was quick in working. Mr. Browns school produced quick results (181, Ach). Achebe chooses to characterize a missionary such as Mr. Brown favorably to create for the reader a respectable and exemplary view of the missionary. This benevolent perception of missionaries is neutralized with Mr. Browns contrast: Reverend James Smith. When Reverend James Smith is sent to replace the ill Mr. Brown, things reroute. Reverend James Smith openly disputed Mr. Browns policy of compromise andShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesglobalization, both of which can be seen as hallmarks of the opening decades of the twentieth century. This intermingling of the forces and processes that were arguably essential components 2 †¢ INTRODUCTION of two epochs we routinely set apart as centuries suggests the need for flexibility in demarcating phases of world history, and for determining beginnings and endings that accord with major shifts in political and socioeconomic circumstances and dynamics rather than standard but arbitrary